BREAKING THROUGH A NEW MARKET
BNI MOBILE BANKING ANIMATED AD

Overview
Together with BNI, we explore the potential of banking marketing with animation. Through visually distinctive ads, we aim to create a memorable association between our pictures and BNI’s banking app.
Our idea
Our idea is to showcase the features of BNI Mobile Banking app through practical scenarios such as topping up your transport card, sending money overseas, and saving for a goal. Our idea was to combine futuristic features and Indonesian culture and highlight how this future-oriented app can support you in your day-to-day life.
As society progresses, changes would not be limited to technological development but also how they see their identity and cultural belonging, as shown in these initial concept arts where we combine Indonesian cultural expression as well as constant advertisement in billboards. However, we decided to limit the futuristic and cultural elements to keep it grounded and practical for the “present” rather than an imagination of a plausible app.

Outcome
This ad has now been set to unlisted as the marketing focus has shifted to BNI’s other products. However, it received 1.6k views and 14 comments in the past 11 months. Importantly, the animation style garnered positive reaction from the audience.