BREAKING THROUGH A NEW MARKET

BNI MOBILE BANKING ANIMATED AD

An example of how the finished keyframe could look like. The art shows a young man looking at his phone while holding a drink on his other hand. He seems to be standing in front of BNI's office in Japan, as indicated by the cherry blossom trees in front of the building.

Overview

Together with BNI, we explore the potential of banking marketing with animation. Through visually distinctive ads, we aim to create a memorable association between our pictures and BNI’s banking app.

Our idea

Our idea is to showcase the features of BNI Mobile Banking app through practical scenarios such as topping up your transport card, sending money overseas, and saving for a goal. Our idea was to combine futuristic features and Indonesian culture and highlight how this future-oriented app can support you in your day-to-day life.

As society progresses, changes would not be limited to technological development but also how they see their identity and cultural belonging, as shown in these initial concept arts where we combine Indonesian cultural expression as well as constant advertisement in billboards. However, we decided to limit the futuristic and cultural elements to keep it grounded and practical for the “present” rather than an imagination of a plausible app.

A key art of the BNI short ads. The scene depicts people riding the tram / light rail. The scene focuses on the main female character, who's looking at her phone, smiling.

Outcome

This ad has now been set to unlisted as the marketing focus has shifted to BNI’s other products. However, it received 1.6k views and 14 comments in the past 11 months. Importantly, the animation style garnered positive reaction from the audience.