SUPPORTINg ENERGY R&D IN INDONESIA

Exploring Indonesia’s seismic potential

Overview

PT Energi Mega Persada was looking for a way to profile their company. We believe that their strength lies in what they do as they contribute to energy innovation in Indonesia through seismic surveys. We want to make sure this shines through the animation we made.

A moodboard showing illustrations made by Winchestermeg, an artist. The moodboard described how the artists draw inspirations from these pictures. Specifically, from how the artist draw clothes pattern & accessories, make fabrics look flow-y, use close-to-real-life macroproportion and integrate their styles in the microproportion instead, as well as utilise vibrant, realistic tones in their drawing.

Our research

We looked into various art styles which could represent EMP well. Most of these features close-to-life character proportion, vibrant colours, and colourful backgrounds to convey a sense of both realism and optimism of the future state that EMP strives for. Once we have decided on the aspects we want to draw from and the message to convey, we developed a storyboard around the idea.

A moodboard for EMP's seismic animation. This board references various cut scenes from Genshin Impact which uses 2D animation style. The artists specifically noted the painting-like and puppet-show-like style. They also noted the flat texture/minimum render on the background assets placed in layer, as well as the clean lines, panoramic, and clear objects, as well as the additional shading and texture on focal points.
A concept art of the characters for EMP's seismic animation. There's a guy with bald-ish head; a young woman with tan skin and long brown hair; a young girl with dark skin in twin braids; a tan young man with his hair gelled up; an old lady with her hair in a bun; and a middle-aged man with glasses and short hair.
A moodboard compiling inspirations for EMP Seismic animation's art style. The first reference comes from S!on_001250, specifically drawing from a video with vibrant blue and pinks. The artists specifically noted the colourful lineart that goes with the surroundings and the proportion of the character. The second section is dedicated for background references. The artists specifically put colourful backgrounds that looks like paintings.
A story board for EMP's seismic animation. It shows a vehicle and a direction to zoom out into the landscape, showing different layers of the ground and the fossils buried underneath.
A story board for EMP's seismic animation. The first row shows a fishing boat, sunlight, then a crew of engineers in a machine. The second row depicts two engineers studying the landscape, then a lush forest, and then a group of engineers surveying the ground.
A story board for EMP's seismic animation. The first scene shows two people on a boat. Then it zooms out to bobbles floating on the ocean with strings attached to it. The next scene shows that the strings are tied to tubular devices which then explodes and rose to the surface.

Take a sneak peak at our initial storyboard draft

A story board for EMP's seismic animation. It shows a vehicle and a direction to zoom out into the landscape, showing different layers of the ground and the fossils buried underneath.
A story board for EMP's seismic animation. The first row shows a fishing boat, sunlight, then a crew of engineers in a machine. The second row depicts two engineers studying the landscape, then a lush forest, and then a group of engineers surveying the ground.
A story board for EMP's seismic animation. The first scene shows two people on a boat. Then it zooms out to bobbles floating on the ocean with strings attached to it. The next scene shows that the strings are tied to tubular devices which then explodes and rose to the surface.

Outcome

In three months time, this profile organically gained 15k views and 15 comments. EMP is happy with the profile and has been using it since to showcase their R & D process.

A key art for EMP's seismic animation. The scene shows a group of engineers in a circle, looking at a big sheet of paper. The main guy is pointing at the paper while the others listen.